Our academic writing service offers professional academic help to students in high schools, colleges, universities and other learning institutions.
Creating Customer Value amid Change and Turbulence
Company Case Argos: Creating Customer Value amid Change and Turbulence One of the biggest news items in the UK retail sector recently is the Â£1.4 billion acquisition in September 2016 of Home Retail Group, the parent company of Argos, by Sainsbury’s one of the leading British supermarkets. Unsurprisingly, the highlights of this business decision are the huge sum involved and the associated risk in the complex marketing environment. Why is this considered a good decision, especially after the British referendum in favor of leaving the European Union and the uncertainty in the business environment that follows? The key answers to these questions are not hard to find. The deal makers can see the gold in the track record of the organization. Argos was established in July 1973 as the United Kingdom’s first catalog retailer with only 17 stores: it now has over 750 stores throughout the United Kingdom and Republic of Ireland. Over 130 million customers, approximately one-third of the UK population, shop in an Argos store annually, buying one thing or another. Even before the agreement on the takeover deal, 10 Argos outlets that opened in Sainsbury’s stores already had a record 30 percent sales increase, and the takeover is expected to result in annual savings of Â£160 million As part of its attempts to create value for its customers, Argos has undergone remarkable changes in the 21st century. The design makeover has turned tatty faux wooden floorboards and display cabinets into tiled floors and LED display boards for easy shopping. It is thus not surprising that Argos is valued so highly by Sainsbury’s Ultimately, the plan is to have an Argos center at every Sainsbury’s branch to ensure convenience in shopping for customers. While the in-stores catalogs are still in use at Argos stores, the centers have been radically transformed into hi-tech outlets and digital stores. The idea behind all these changes is that the customers of today are more informed and deserve the best, Argos’s approach is to ensure that value creation for customers permeates every phase of the organization’s activities. 2 30Â°C Clear 100 ENG 9:01 01/11 Ð° Catalog Retailing Although Argos is noted for a number of things in the British retail sector, its core hallmark is its consistent focus on the satisfaction of the needs and wants of its target customers. This is not only ensured through the thousands of products that it offers its customers both online and across its various stores in the country, but also in all the phases that encapsulate the customers’ experience in their transactions, from placing the order to receiving the items. Argos’s focus on catalog retailing is based on its quest to satisfy customers through convenience. The shopper checks the catalog, places the order, and receives it shortly afterwards. Its twice-yearly catalog and Internet site support the way the establishment creates value for its customers. Market Offerings The assortment of products offered by Argos to its disparate customers across the country illustrates the core value that it offers its target market. The organization is noted for offering a wide range of products, categorized on its website to make shopping easy for its online visitors. For example, customers who are interested in products such as TVs, telephones, or computers simply need to click on the “Technology” link to be ushered into the world of these gadgets. Similarly, there are categorizations for “Home and Garden” “Sports and Leisure,” “Clothing,” “Health and Beauty,” “Toys,” and many more. One critic noted that Argos’s focus is on being a “working class” brand, implying that their customers are mainly less well off. However, former CEO John Walden disagrees with this customer stereotype and insists that while this may have been true five years earlier, things have now changed at Argos; the company now targets all demographics. Beyond the rhetoric of who their customers actually are is the issue of keeping those customers satisfied with quality products and excellent customer service. This has been strategically identified by John Rogers, the new CEO of Argos, as the cornerstone of his approach in marketing after taking over the job. The core objective is to ensure not only that the ructomore are onronranard to chan at Arnne hut that they are motivated to marketing after taking over the job. The core objective is to ensure not only that the customers are encouraged to shop at Argos but that they are motivated to stay loyal even when the competition tries to draw them away. For example, Tesco has a strong plan in place to price-match best-selling toys by the end of 2019. This is clearly in direct competition with Argos. The retailer’s mainstay is the continuous effort to clearly outperform competitors like Tesco and Amazon in meeting customers’ needs and addressing their concerns. Same-Day Delivery As the retail environment in the UK becomes more competitive, Argos also continues to explore various means of maintaining and improving its market share. To this end, the management has set a long-term goal of having 250 Argos collection points that will be located within Sainsbury’s to ensure that customers get their ordered items more quickly than they did before the acquisition of the firm. This, according to Mike Coupe, the CEO of Sainsbury’s, is to give customers more choice in their purchasing decisions and make life easier for them. In 2015, Argos introduced a daring policyâ€”its “Same Day Delivery service. As the name suggests, a customer could order the desired products and get them immediately in the store or delivered at home on the same day through a “fast tracked” option. This quickly became a very popular strategy and was considered a good gesture by customers. It not only reinforced loyalty among the organization’s current clientele but also wooed others happy to see more efficiency in the marketplace. As the company experienced an increase in demand, it also realized that this would require a commensurate increase in resources, hence the recent increase in its delivery vans to about 800 and the 30,000 people employed in different areas of the organization, including customer service, packaging, and order delivery, across its 845 stores. In the run up to Christmas sales in 2016, Argos reportedly added several seasonal staff to the current number 30Â°C Clear the current number a Digital Retailing Developments in the world of technology are transforming businesses in various sectors, and retailing is no exception. Based on data from the food and grocery research charity IGD. 5 percent of grocery sales in the United Kingdom are done online. This small figure is due to a variety of challenges associated with this transaction mode, but this is very likely to improve over time. As a key organization in the retail sector in the digital age, Argos is also working toward transforming itself into a “click and collect business. Toward the end of 2012, Argos announced its mission to rediscover itself as a digital retail leader. John Coombe, the chairman of Home Retail, Argos’s parent organization, remarked that Argos is not only an icon of the British high street but also a leading player in the digital transformation of UK retailing business. In June 2016, a report indicated that Argos’s Internet sales had gone up by 16 percent, the strongest record in three years. Around the time Argos was being sold to Sainsbury’s, John Walden debunked the view that being digital would be like operating a traditional retailing outfit with just one store. According to him, it would still involve hiring people, bringing stock in, expanding, and upgrading. Around 60 percent of Argos’s sales are now done as online transactions, which is also closely linked to the fact that the organization is the first retailer in the United Kingdom to make over Â£1 billion through mobile payments. Its hefty catalogs are being replaced by iPad-style terminals to facilitate order processing. All of this has helped Argos make a seamless entry into the digital world in retail business. Special Offers Argos’ commitment to delighting its customers is not only evident in the increasing range of products it offers its customers and the sleek distribution system, but also in the various promotional programs it offers. Some of these are offered to existing loyal customers through the Argos loyalty card scheme while others are to attract new customers. Periodically, it sends its customers www. VATTY vuruyowywuyunyu JF while others are to attract new customers. Periodically, it sends its customers various promotional offers, money-off vouchers, and other financing offers. When Black Friday hit the UK high street and its public awareness grew, Argos was quick to explore the opportunity through various special price-cut offers that also attracted a response from many new and existing customers. About 12 million customers reportedly visited the company’s website on the 2015 Black Friday, resulting in 18 purchases per second. John Rogers also estimates that at least 70 percent of its orders will be taken online on Black Friday while normal trading will account for 50 percent. The Argos gift voucher promotions, which are managed by the company’s affiliates, offer its customers something to fall back on during their various subsequent purchases. The periodic product- specific special offers on certain products like furniture, computers, and TVs also constitute part of the package that keeps Argos’ stores busy over the years, and with this, it generates customer value profitably. Argos and Society It is tempting to conclude that Argos’s focus on maximizing customer value is predominantly driven by the profit motive. However, reports suggest that the company does believe in taking responsibility for the environment, improving local communities, and pursing a number of initiatives that revolve around long-run benefits for customers and society. Argos is focused on reducing the amount of resources used in its operations and the CO2 emissions it produces. It clearly communicates its green credentials on its web pages. Apart from its catalog, which is 100 percent recyclable, it sources the paper it uses from sustainably managed forests and encourages customers to recycle old catalogs in their possession as these have proven useful to newspaper print manufacturers. According to the firm, it has already been able to recycle 91 percent of waste from the business, had a 9 percent reduction in its carbon footprint, ensured a 35 percent reduction in the waste sent to landfill, and has established a goal to reduce its CO2 emission per square foot by 40 percent by the year 2020. Argos’s impacts in the local community are also notable: it supports various charities and other related organizations, and it specifically amount of resources used in its operations and the CO2 emissions it produces It clearly communicates its green credentials on its web pages. Apart from its catalog, which is 100 percent recyclable, it sources the paper it uses from sustainably managed forests and encourages customers to recycle old catalogs in their possession as these have proven useful to newspaper print manufacturers. According to the firm, it has already been able to recycle 91 percent of waste from the business, had a 9 percent reduction in its carbon footprint, ensured a 35 percent reduction in the waste sent to landfill, and has established a goal to reduce its CO2 emission per square foot by 40 percent by the year 2020. Argos’s impacts in the local community are also notable: it supports various charities and other related organizations, and it specifically chose Macmillan Cancer Support as its charity of the year from 2015 to 2017. Argos has shown that it is quite possible to create value for customers and still build relationships with stakeholders.39 Questions for Discussion 1-16 To what extent do you think the acquisition of Argos by Sainsbury’s resulted in delivering superior value to the customers? 1-17 How is the concept of share of customer illustrated in the case study? 1-18 To what extent would you agree with the claim that Argos’s marketing management orientation is a marketing concept? Justify your standpoint with relevant points from the case study. 1-19 What are the key actions taken by Argos which show that the organization is following the changing marketing landscape? 1-20 In view of the stiff competition in the UK retail sector, suggest various ways by which Argos could continue to provide better value to its customers. 8:52 PM
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Don't use plagiarized sources. Get Your Custom Essay on
Creating Customer Value amid Change and Turbulence
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
We will have a different writer write the paper from scratch.
Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!